Canada’s first ultra-low-cost carrier (ULCC), Swoop, will be headed by Steven Greenway. He joins Swoop with more than 20 years of airline, loyalty and advisory experience with an emphasis on low-cost carriers (LCC). Reporting to Gregg Saretsky, WestJet Group president and CEO, Greenway will have end-to-end accountability for all strategic aspects of Swoop, including short- […]
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Swoop is WestJet’s new ultra-low-cost carrier
WestJet has revealed the name and logo for its ultra-low-cost airline (ULCC) in Canada. Named Swoop, the ULCC will begin selling flights in early 2018. “The name Swoop denotes exactly what we plan to do,” said Bob Cummings WestJet executive vice-president, strategy and the executive member responsible for the launch of Swoop. “It’s a powerful […]
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