Photo: courtesy Enerjet.
Starting this year, Enerjet will launch a Canadian ultra-low-cost carrier (ULCC) service. Enerjet is a licensed Canadian charter airline based in Calgary that began operations with Boeing 737 Next Generation aircraft in November 2008.
Backed by financial commitments from a consortium of Canadian investors and Indigo Partners, a private equity firm specializing in the aviation industry, Enerjet, a licensed Canadian carrier, will be rebranded, expanded and transformed into an affordable air-travel choice for Canadians.
Led by Tim Morgan, former CEO of WestJet, this Canadian ULCC plans to offer a simple, ultra-low-cost fare structure and an extensive network of destinations across Canada and into the U.S.
“We believe there are millions of Canadians who would jump at the chance to have a simple, safe and affordable alternative to the sky-high costs of air travel,” said Morgan, who will serve as chief executive officer. “We are extremely pleased to have the backing of leading Canadian investors and our partners at Indigo. Together, this group has the financial capacity, experience and operating expertise to transform Enerjet into a world-class, ultra-low-cost airline that will bring increased choice and competition to the Canadian market.”
As a co-founder, former director and former chief operating officer at WestJet, Canada’s second-largest airline, Morgan has deep expertise and experience in the Canadian aviation market.
“We believe we can significantly increase the size and competitiveness of Canada’s domestic and trans-border aviation market by offering an ultra low-cost alternative to the high cost of air travel,” said Bill Franke, Indigo’s managing partner. “Our goal is to be in the market by this time next year to help more Canadians visit family and friends over the holidays and for years to come.”
