The Apple Watch, which will be released in early 2015, could inspire a surge in interest in the smartwatch market, which could create new opportunities for airports and airlines to improve the passenger experience.
Story courtesy Future Travel Experience
Apple has launched its long-awaited smartwatch, named the Apple Watch (not the iWatch as many expected), and the consumer tech world has since been going crazy, with many asking if this is the product that will send wearable technology into the mainstream.
The sheer level of interest, the largely positive consumer reaction in online forums (at least in comparison to many other smartwatch launches) and the mere fact that it is another Apple product, suggest that the Apple Watch could potentially take smartwatches from “novelty” to “must have”.
So, if the Apple Watch does take off in the same manner as the iPod in 2001, iPhone in 2007 and iPad in 2010, how could it be used to improve the passenger experience, and what would this mean for travel facilitators, especially airports and airlines?
